On Tap 2025 Series • February • Volume Four

Squatch Fest 2025

At SquatchFest, No-Li invites you to celebrate the PNW’s beloved legend by telling tall tales, building community and sampling some very squatchy brews.

John Bryant will never forget his brush with Sasquatch. The No-Li founder was just 7 years old at the time. He and his two older siblings were spending the weekend camping by themselves — as they often did — several miles into the Olympic National Forest near Lake Cushman.

Around dusk, just as the campfire had settled into a crackling blaze, they started to hear ominous noises near the treeline.

“Growing up in the Pacific Northwest, and especially around the Olympics, Bigfoot was always a thing of lore. You start hearing stuff rustling in the bushes, and it’s something big, so that’s where your mind goes,” Bryant says.

“Did we see the Squatch? No. Did we imagine it and talk about it as if we had? Hell, yeah.”

The three of them had a blast retelling and embellishing their experience. Although their squatchy encounter may have been mostly in their heads, the feeling of fun and companionship was very real.

That feeling would go on to inspire SquatchFest, the annual event that No-Li launched in 2023. With prizes, activities and live music, the festival is designed to bring the local community together — just like that memorable weekend of telling tall tales around the campfire.

“The Squatch we’re celebrating isn’t something scary,” Bryant says. “We wanted the festival to have some humor and that outdoor flair, with games like cornhole and people just relaxing and having a good time.”

SquatchFest is also the perfect time to enjoy No-Li’s innovative Squatch-themed series of beers, which put the same lighthearted spin on serious small-batch brews.

Thirteen years in the making, the series now includes Squatch Pirate, Juicy Squatch, Spartan Squatch and Imperial Squatch. All of them are suitably adventurous IPAs that showcase bold flavors like citrus and pine.

And this year, fans can look forward to the debut of Squatch Smuggler. Drawing on the classic Miami Vice look from the 1980s, the speedboat-driving Squatch featured on the cans is smuggling the mangoes that contribute to the IPA’s distinctive flavor profile.

“As the craft beer scene matures, with the Squatch series and events like SquatchFest, we’re going back to how we started all those years ago,” Bryant says. “It’s all about personal interaction and not taking yourself too seriously.

“Because that’s what great craft beer does: It creates a community.”

A Taste of Adventure

Beer Pioneers