It’s time for Spokane to take its rightful place among the world’s best beer towns. That means epic events — like those in Leavenworth and Munich that inspire No-Li’s own Oktoberfest.

“It’s more than a standard beer fest,” says Bryant. “People are looking for more engagement — an experience.”

In recent years, they’ve also found inspiration all over the world (at least in those parts that make great beer), with team trips to Belgium, Ireland and Germany.

“It’s kind of like The Amazing Race: No-Li Edition,” Bryant laughs. “We tell everyone to pack light, and we do it all in six-and-a-half days.”